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Business
The art and science of managing clients
  1. Peter Orpin

    Peter Orpin graduated from Bristol in 1983 and has worked in a mixed practice in both the UK and New Zealand. He is a partner in a 10-vet small animal and dairy practice in Leicester and is a council member of the British Cattle Veterinary Association and the BVA.

Abstract

THE scenic 1940s country practice described by James Herriot fulfilled the basic needs of the client. Friendly reassurance, good humour and simple solutions to every animal problem were all that was required. The vet was respected as a professional, and the art of veterinary practice was central to its success. In the 1990s, a variety of diagnostic imaging and surgical solutions (the science of practice) exists for the treatment of most conditions. However, it is still important not to neglect the art of practice.

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