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Marketing
Client surveys in large animal practice
  1. Julie Hoyland

    Julie Hoyland holds the diploma of the Market Research Society and the diploma of the Chartered Institute of Marketing. She has worked in the veterinary industry for the past 15 years and is a research director at a market research company in Crewe.

Abstract

KNOWING what their farming clients want is becoming increasingly important for practices which derive some or all of their income from large animal work. A commitment to formal client research may well prove a worthwhile investment for any practice which is concerned with offering a first class service to clients in a competitive environment, or with ambitions to offer new large animal services in an attempt to increase the income from a dwindling client base.

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