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Marketing
National Pet Week and veterinary practice - the mutual benefits
  1. John Bower

    John Bower is a senior partner in a nine-vet small animal hospital in Plymouth. He is a past-president of the BVA and BSAVA and a founder member of the Veterinary Practice Management Association.

    and
  2. Neil Slater

    Neil Slater qualified from Liverpool in 1995 and is now in practice in Plymouth. HIe is currently studying for the certificate in small animal medicine.

Abstract

NATIONAL Pet Week - now in its ninth year - is an opportunity both to educate your clients and to market your practice. However, few practices use this opportunity to the full. Here, John Bower and Neil Slater explore the work involved in making National Pet Week a success and ask whether it is all worth it.

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