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Marketing
Getting the most from your client database
  1. Fergus Coutts

    Fergus Coutts graduated from Edinburgh in 1981. He is the principal of a small animal practice in Bedfordshire and has an interest in internal medicine.

Abstract

A COMPUTERISED client database, if used with thought, can be a powerful tool for enhancing clients' awareness of the services your practice can offer, as well as their perception of the value of those services. Here, Fergus Coutts outlines some simple ways to make the most of the information stored in a typical database.

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