Article Text


Getting the most from your client database
  1. Fergus Coutts

    Fergus Coutts graduated from Edinburgh in 1981. He is the principal of a small animal practice in Bedfordshire and has an interest in internal medicine.


A COMPUTERISED client database, if used with thought, can be a powerful tool for enhancing clients' awareness of the services your practice can offer, as well as their perception of the value of those services. Here, Fergus Coutts outlines some simple ways to make the most of the information stored in a typical database.

Statistics from

Request permissions

If you wish to reuse any or all of this article please use the link below which will take you to the Copyright Clearance Center’s RightsLink service. You will be able to get a quick price and instant permission to reuse the content in many different ways.