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Development of a management information system for small animal practitioners
  1. David Cormack

    David Cormack is a fellow of the Institute of Management, and a member of the Institute of Management Consultants and of the Chartered Institute of Marketing. He specialises in advising practice owners on methods of improving financial, marketing and operational performance.


AN initiative begun in 1994 was the catalyst for the development of a management tool to harness the wealth of valuable information locked away in the databases of practice computer systems, in order to measure and monitor health status and responsible pet ownership and, by so doing, help shape the future direction of individual practices. This initiative has become known as the ‘Fort Dodge Index’ and, in this article, David Cormack explains how it originated. Some of the trends and findings that the index has revealed will be discussed in a later article.

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