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E-commerce: considering the pros and cons
  1. Christine Shield

    Christine Shield graduated from Edinburgh in 1983 and runs a singlehanded small animal practice near Newcastle. She is a past-president of the SPVS and the North of England Veterinary Association and a council member of the RCVS and BVA. She chairs the veterinary consultative committee for VetsFriend Ltd, a company providing websites, e-commerce facilities and related services to veterinary practices.


EVERY practice in the country is currently being bombarded with mailshots and press advertisements offering ways to provide clients with e-commerce facilities at minimal cost, earning commission on sales. It is easy to become confused by the plethora of opportunities available and this article attempts to put the options into some sort of perspective and to examine the different ways in which a practice which has decided to embark on e-commerce can do so.

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