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The annual report: a framework for business development
  1. Carole Clarke

    Carole Clarke qualified from Cambridge in 1981 and is in practice with her husband David and five other vets in King's Lynn where they see first opinion and referral cases. She was awarded the Certificate in Veterinary Practice Management in 1996. In 1999, the practice won several awards for customer service and staff development, including a National Training Award for excellence in training, and Service Enterprise of the Year from the borough of King's Lynn and West Norfolk. She is currently junior vicepresident of the Veterinary Practice Management Association


THE annual report is useful for the planning process and for evaluating the past year's efforts, and also as a motivational tool for practice staff. In this article Carole Clarke sets out a framework for producing this valuable document.

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