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Coping with market changes
  1. Martin Grundy

    Martin Grundy qualified from Liverpool in 1972. He joined a practice in Derby which became the Scarsdale Veterinary Hospital, progressing from assistant through partner to managing partner. He became an assistant claims consultant for the Veterinary Defence Society in 1998 and retired from practice to take up a full-time position with the VDS in 2000. He is a past-president of the British Cattle Veterinary Association and the East Midlands Veterinary Association, and is currently treasurer of the Society of Practising Veterinary Surgeons


THE veterinary profession has never faced so many different challenges as it does at present. The changing requirements of clients across the spectrum, together with political and regulatory developments, play a major role in forcing practitioners to identify opportunities for improving the quality of the service provided. In this article, Martin Grundy describes the philosophy for coping with changes in the marketplace which proved successful in the practice in which he worked for almost 30 years.

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