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Business
Undertaking market research in small animal practice
  1. Julie MacLeod

    Julie MacLeod is a member of the Market Research Society, and has worked in the veterinary industry for the past 18 years in a variety of roles, including business management, veterinary business consultancy and as a director of a market research company. She now runs her own company, MacLeod Research, based in Bathgate, West Lothian, which specialises in pharmaceutical, veterinary and agricultural research. She holds the diploma of the Market Research Society and the diploma of the Chartered Institute of Marketing.

Abstract

ARE your clients satisfied with the level of service they receive from your practice? How would they respond if the practice were to introduce a new service? What would happen if the practice moved to new premises? Market research can provide valuable information on which a practice can base decisions about its future development. In this article, Julie MacLeod describes the types of research that can be undertaken, and outlines how a practice might go about surveying the opinion of its clients.

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