2. Geared sales – worthwhile or not?
SOME practices have embraced the concept of non-veterinary sales more enthusiastically than others. In the last issue, Ross Tiffin posed 10 questions aimed at encouraging practitioners to consider the relative importance of geared or ‘leveraged’ sales to their business (In Practice, January 2005, pp 54–55). Here, he argues that veterinary practices are reaching a crossroads and have some fundamental decisions to make. Whether they choose to eschew or develop this route, he suggests that leveraged sales represent a vital component of future practice for many.
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