WITH the number of pet owners in decline, it is increasingly important for veterinary practices to retain existing clients, as well as to attract new ones. Here, Ross Tiffin discusses the findings of two marketing surveys looking at customer service, carried out within and beyond the veterinary world, which provide some food for thought. He also puts forward a practical plan of action to help practices improve communication with clients and build a solid foundation for the future.
- British Veterinary Association. All rights reserved.
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