WHAT might a veterinary surgeon from the 1950s make of today's veterinary market? Would they be shocked at the ownership composition of practices, new legislation, and how practices are directing their resources, reaching out to their clients and promoting their services? They might well be, but according to Edward Howes they ain't seen nothing yet! As one of a new generation of non‐clinical partners in veterinary practice, he argues that increasing commercialism is not a bad thing in itself. But can ethics and commerce coexist in practice ‐ and what happens when they are at odds?
- British Veterinary Association. All rights reserved.
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