VERY soon, if you're not promoting your practice through effective publicity techniques, you may find that you begin to struggle in an increasingly competitive world, warns Jacqui Molyneux. Veterinary practices, like many other profession-led businesses, are now re-evaluating their marketing budgets. Where once their entire promotional spend would be devoted to advertising, perhaps consisting of an advert in the Yellow Pages and a note in the classifieds, as well as good old word of mouth, many practices are rapidly finding that such an approach is no longer sufficient.
Statistics from Altmetric.com
If you wish to reuse any or all of this article please use the link below which will take you to the Copyright Clearance Center’s RightsLink service. You will be able to get a quick price and instant permission to reuse the content in many different ways.