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Keeping fees fair: helping clinicians estimate correctly
  1. Colin Whiting

    Colin Whiting graduated from Liverpool in 1998, and spent two years in practice before returning for a year as surgical resident, focusing largely on undergraduate surgical training. He then returned to practice as a clinical director, in both traditional and corporate practice in Cheshire, gaining the RCVS certificate in small animal surgery in 2003. In 2007 he joined Penmellyn Veterinary Group in Cornwall as clinical director, and established A30 Referrals, where he deals with orthopaedic, spinal and soft tissue surgical cases.


WHILE many practices will have set fees for standard procedures, a less consistent approach may be taken when trying to price a procedure that is not routine. Colin Whiting highlights some of the factors that can influence clinicians when estimating costs of treatments, and suggests a structured approach to ensure that staff have support for estimating at all times.

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