THE current economic climate makes it all the more important to retain satisfied, committed clients. Over the past decade, a range of businesses have launched loyalty schemes with the aim of establishing bonded, committed relationships with their customers. Loyalty schemes have enabled large organisations such as supermarkets to monitor individual customer buying behaviour, individualise marketing programmes and increase customer spending. Louise Riches examines their role in veterinary practice.
- British Veterinary Association. All rights reserved.
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