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Business
Increasing client footfall
  1. Alison Lambert

    Alison Lambert is founder and managing director of Onswitch. She also lectures at Nottingham on customer understanding and is a member of the RCVS communications committee.

Abstract

ANY successful business depends on keeping its customers happy, as well as bringing in new ones, and veterinary practices are no exception. However, says Alison Lambert, recruiting new clients is particularly important in the veterinary sector, where the market demographics mean that existing client numbers are naturally decreasing each year. Here, she suggests ways of ensuring that clients continue to visit the practice on a regular basis.

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