Close examination of farmer-vet communication is required to enable vets to provide sustainable and profitable advisory and health management. In the March issue of In Practice (vol 32, pp 114–117), Owen Atkinson considered various theories on farmer-vet relationships and looked at the role of the farm animal vet as a communicator of knowledge. This article discusses what is involved in coaching farmers through the process of change.
- British Veterinary Association. All rights reserved.
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