The phrase ‘prevention is better than cure’ crops up frequently in the veterinary world and, when it comes to media appearances, it is far better to be prepared in advance than to have to repair the damage caused by a bad interview. In this article, David Walter explains how a short course in media training could prepare vets for defending the profession against criticism and might even present an opportunity for them to promote it proactively.
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Further information The BVA will be running two Media and Interview Skills courses in 2012: on March 28 and September 4. More information is available at www.bva.co.uk/atoz/Media%20and%20interview%20skills.aspx
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