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The client journey: viewing your practice from a new perspective
  1. Tee Macpherson

Putting yourself in the client's shoes and experiencing the process of visiting your own practice – from phoning up to book the appointment to paying the bill for a consultation – makes it easier to identify areas where services can be improved. Tee Macpherson suggests what to look out for at each step of the client journey to ensure that any shortcomings are identified.

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