Article Text

Realigning business planning in challenging times
  1. Mark Moran


    Mark Moran has been a consultant to the veterinary profession for the past 11 years, and is currently a director of Vets in Business, where he provides business mentoring and support for partners and practice managers, as well as delivering management training courses.


Despite the recession, many businesses, including veterinary surgeries, are still thriving. Mark Moran describes how identifying different client groups, responding to their needs and redefining products and services can help strengthen a practice when working in a more competitive economic climate.

Statistics from

Request permissions

If you wish to reuse any or all of this article please use the link below which will take you to the Copyright Clearance Center’s RightsLink service. You will be able to get a quick price and instant permission to reuse the content in many different ways.