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Realigning business planning in challenging times
  1. Mark Moran

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    Mark Moran has been a consultant to the veterinary profession for the past 11 years, and is currently a director of Vets in Business, where he provides business mentoring and support for partners and practice managers, as well as delivering management training courses.

Abstract

Despite the recession, many businesses, including veterinary surgeries, are still thriving. Mark Moran describes how identifying different client groups, responding to their needs and redefining products and services can help strengthen a practice when working in a more competitive economic climate.

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