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Setting up and running an e-mail list for your practice
  1. Keith Barrand

Abstract

Creating an e-mail list can furnish your practice with a valuable tool for both client education and advertising. It is a cost-effective and practical alternative to traditional, paper-based material. Keith Barrand goes through the steps of creating an e-mail list, and gives advice on collecting addresses, managing the database, e-mail content and legal considerations.

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