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Using PEST analysis to improve business performance
  1. Harvey Carruthers

    Harvey Carruthers qualified from Glasgow in 1990 and then spent 11 years in the Royal Army Veterinary Corps. He currently works in mixed practice in Perthshire and gained an MBA for his thesis on the effect of the macroeconomy on the veterinary profession. He is a member of the council of the Society of Practising Veterinary Surgeons' and is editor of the Journal of the Society of Practising Veterinary Surgeons.


THE acronym PEST aims to make us look at political, economic, social and technological pressures for change when assessing the business environment. Here, Harvey Carruthers discusses some of the factors that might need to be considered when applying the PEST model to veterinary practice.

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