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Client Relations
Trading up with preventive health care
  1. John Goulding

    John Goulding graduated from Glasgow in 1989 and has since worked as an assistant, partner and now managing director in a mixed practice in the Midlands. He is particularly interested in maximising the use of computer databases for marketing and analysing performance.


IN an article in last month's In Practice (February 2009, vol 31, pp 92-93), John Goulding looked at some of the psychology involved in the buying decision and how, by understanding this, vets can improve the likelihood that their advice and recommendations will be followed. Here, he focuses on promoting the benefits of preventive health care and describes some of the initiatives he has implemented in his mixed practice.

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