Sheep medicine has traditionally been a low priority for cattle-dominated practice, as it is commonly thought that there is minimal financial opportunities in this sector. The perception has been that the vet’s role regarding sheep is that of an emergency care provider and that farmers would be reluctant to pay for training and preventive advice. As such, this has inhibited investment in sheep services within farm animal practices that predominantly focus on dairy cattle, as these services are deemed less lucrative revenue streams for the business (Bellet and others 2015). In this article, we explore the challenges associated with delivering sheep preventive medicine within private veterinary practice, and look at how, by harnessing positive relationships with commercial flock owners, farm animal practices can develop this service.
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